First Choice

This advert caught my eye today, its advertising holidays for the company 'First Choice'. What I noticed is how strong the contrast is between the different scenes (one in the kids pool & the other in the adult pool)

They have used very fast cuts and different angles in the first scene (kids pool) and also used lots of sound of children screaming and the underwater noises, this puts you on edge and makes you feel uneasy.

Then they give us a lovely sigh of relief as it cuts to the adult pool where its one shot the whole way through which is easy on the eye and looks visually interesting, also there is no sound only a bit of Foley which is nice and peaceful.

Use of camera and sound gives this advert the impact which it wants on the veiwer